Despite only ever funding one crowdfunding campaign in my entire life, the targeted ad powers that be have determined that I really like crowdfunding. A specific category always gets advertised to me: technology that can do something truly amazing which no one else is pursuing. A year or so later I catch an article that these same projects either get removed from Kickstarter, move over to Indiegogo, or vanish indefinitely into development hell. I’ll absolutely give the benefit of the doubt to the majority these creators, unexpected snags can pop up when you’re trying to scale hardware products. Though sometimes I wonder if people are just cashing in on technolust. In this brief post I’ll layout some steps to running a crowdfunding scam around a technology product.
Come up with a tech product that:
Fills some niche. Good categories include smartphone accessories, drones, and VR gadgets. For the appearance of novelty you can also take regular day item which just has some bluetooth addon so you can call it “smart” some ideas for free:
Claims to do something way better than anything out there, especially since you can connect it to your phone!
Technically impossible, but not so much as to make customers think that it is impossible. For example (real examples):
A hub that transcribes lectures which is also a portable battery and wireless speaker. (Titan Note)
A drone that follows you autonomously and takes selfies. (Lily drone)
A bracelet which projects a smartphone interface on your wrist. (Cicret)
Hire a prop shop to make a mock of the product.
Make an amazing marketing video featuring the prop-product. Using the magic of editing and special effects, make it look like it’s a functional product that just needs a couple thousand dollars to bring to market. You could skip step 2 and use a digital model and place it in the video too but you’ll want something physical for later steps.
Post it to Kickstarter or Indiegogo, preference to the latter because if you don’t meet the goal you still get the money.
While the campaign is on-going take the time to develop a crude actually functioning prototype to post as an update to the backers. You don’t want to deceive people too much. This step is optional.
After the campaign is over, post updates every couple months about the challenges and the “progress” you’re making. Do this less frequently as time goes on, a sort of fade away to make people ever forget you still have their money.
Finally, after several months–or years–make a post about how you’ve run out of funding. How there were too many problems with the manufacturers but that you’re proud of your team and the work that you accomplished.
Disappear with all that money. You can do this as early as step 5 too.
I was thrilled when I heard we were getting a pair of Google Glass at work. This was announced a few weeks after the “Explorer Program” went public. Now, for the extreme cost of $1500 US per pair, Google Glass can be yours too. The upfront cost might make you think that you’re getting an amazing piece of hardware that will augment everything about your life. However in practice the effects of wearing Google Glass are not so thrilling.
I used Google Glass extensively for two weeks, running it through just about every use case I could. It has some notable strengths, but for the most part what it was able to do was underwhelming, insufficient, or problematic. Read on to find out more.
I used the first revision of the Google Glass “Explorer Edition” that was released to the public. Here are just a few of its annotated specs from the Google product page:
Camera: 5mp stills, 720p video.
Audio: Bone conductive transducer, the Explorer edition also comes with a small earbud too, I never tried it.
Screen: A small prism of glass, it’s close enough to your eye that you cannot see projected pixels.
Memory: 1GB if RAM, the most recent edition has 2GB which would have been a welcomed edition for me.
Disk space: 12GB.
Connectivity: Bluetooth and WiFi
The actual glasses rim immediately separates it from traditional glasses with lenses. The screen is designed to just barely be in the natural range of your eyes so you’re supposed to put them fairly high on the brow of your nose. It’s surprisingly light, even for all the hardware they’re packing on the right side. However these glasses are only portable on your face, they do not fold up like normal glasses. This makes it really awkward when you want to take them off, you can’t just fold them up and rest them on the collar of your shirt. This same rim gets in the way too. Try as I did, I could not put on another pair of glasses along with Google Glass. Google’s solution is their accessory store where you can buy different glassesattachments.
The bone conductive audio is a very clever application. It’s loud enough that it sounds like normal audio, it actually took my friends trying the glasses on to convince me that only the wearer can hear the sounds it makes. It also leaves your ears open for everything else that’s happening around you. The explorer edition glasses also come with a single ear bud that plugs into the body’s micro USB port if you want more traditional audio.
Memory & CPU
The amount of memory available was an issue, if you do too many tasks in a row the body of Google Glass gets hot and significantly slows down the processor. Recording video stressed this the most, but using Google Maps in the background also occasionally proved difficult on the hardware. When the hardware is strained, the effect on the user interface is noticeable.
The touchpad is a blank strip on the right side that is the direct physical interface with Google Glass. Three primary gestures are used with the touch pad and have the corresponding actions: tap selects, swipe left/right scrolls, and swipe up/down dismisses or deletes. Glass prompts you for valid actions for each card so I was never confused interacting with it. There were however a few times where I found the touch pad too sensitive, for example a short swipe was too easily recognized as a tap.
For everything I did with Google Glass, the quality of the camera was sufficient, but not great. The convenience however was out of this world. It was really nice to not get my phone out of my pocket, turn it on, go to the camera app, focus, and take a picture. There are a few quick and simple ways to take picture: Manually: press a small button on the top of the body. Voice: if my hands are preoccupied the voice command “Ok Glass, take a picture” is astonishingly accurate, it takes a few extra milliseconds to actually take the picture though. Thus, vis-a-vis blurry pictures, I had to learn to stare a little longer at what I wanted a picture of. Wink: This is an experimental feature, you feel a bit like spy when it works, I didn’t use this much because it felt so unusual and covertly invasive, but it works surprisingly well.
Here are a few raw images and videos taken with Google Glass:
My primary goal with using Google Glass was figuring out just what this gadget is good for, while they were in my possession I tried as many reasonable activities as I could with them:
Taking-pictures-without-rumaging-through-my-pockets shows its strengths again when hiking. However when the whole purpose of the activity is to get out of the city and back into nature, Google Glass becomes minor nuisance. Whenever I’d look up at the trees the time or a stopwatch would show as if constantly reminding me that my time there is brutally finite. I wore Google Glass for about the first fifteen minutes of the hike, they were in the backpack the rest of the day.
Great, despite the noise from wind, I was surprised to find voice commands still go through perfectly. Combine this with the mostly touchless controls and it’s completely possible to interact with the (albeit limited) digital world while still having two hands firmly on the handlebars.
This is oddly the best use I found for it, the “Google” command is really nice when reading. Don’t know who Fritz Perls is? What Lamarkism is? Have Glass Google it for you and it will read back the results through the conductive earpiece. I felt like it added this really great distraction free dimension almost complementary experience to reading. You just look up and say “Ok Glass, what is property dualism?” Wait a second for it to recognize the words, and it will read a concise answer back to you.
Driving with Glass beats a GPS on a dashboard any day. With just a tap on the side of the device my location and route show up, when there is an instruction coming up, Glass will read off the instructions just like Google Maps for Android or iOS does. Periodically displaying and reading off these instructions however were definitely a kidney shot to battery life though, I didn’t use this for any long trips, I have my doubts whether if it could handle a six hour drive anywhere on one charge.
I’ll admit I don’t do much cooking, there are apparently some great Glass apps for this specifically. I took some videos of making breakfast one day, if I edit the clips together the output is somewhat aesthetic. If I made more fancy food than bull’s eyes this would be some great media addition to a food or chef’s blog.
Hanging Out in a Public Place with Friends
The moment I put these on in a public place I became a magnet for a few judgmental glances from strangers. I was never approached asking to take them off because I could only bear wearing them in the presence of friends and strangers for only about three minutes. As stylish and technological as these are, they do not have a stealth mode. My friends had a blast passing them around and trying them on for a few moments though before I put them away for good.
There are a multitude of apps that are readily available in a separate app store curated by Google. You can install new apps from the MyGlass companion app for Android and recently for iOS. All apps feel the somewhat the same or have the same interfaces based on principles of how the Glass SDK was designed. So no new app is so foreign because every interface is identical. Apps can all be activated with a phrase the developer picks or they can be clicked through the usual way.
I’ve gotten very used to saying “Ok Google, set a timer for 15 minutes” to my phone (A 2013 Moto X). I can say almost the same thing to Glass but it stops parsing what I say after “set a timer”. So the application opening is hands free, but then I have to set the time manually. The alarm on the timer has an unorthodox behavior too, it has never rung when it hit’s exactly 0 instead it rings when Glass gets activated next. I learned quickly not to rely on it for things that needed precise countdowns, like cooking. However for exercising activities there’s nothing wrong with going a few seconds, or minutes, over your set.
Unlike the timer, upon finishing the phrase “start a stopwatch” there is a 3 second countdown and a stopwatch begins. Stopping it takes some touchpad actions.
As nice as it would be to just watch cat videos in the corner of my eye whenever I want, the YouTube app is just for posting videos, not for watching them.
Google Now provides some helpful cards, I used Glass while the 2014 World Cup was going on in Brazil so it was always nice to look up and see upcoming games or current scores. Other Google Now cards carried over from my phone too like the weather and movies playing nearby. It’s worthwhile to note that these were among the few persistent cards that were left of the clock on the main menu.
I used Evernote on a few occasions. I found it nice to dictate thoughts but the margin where it would detect the note ending was too small. So unless my thought stream was really flowing, I just ended up with a lot of fragments that I had to concatenate later. The accuracy wasn’t always good either, here’s a full note where I was testing how long it would listen.
Google glasses text to speech input only last so long and it’s kind of frustrating when thoughts do not cum so unrestricted as when they do when your typing on a keyboard but its just keep talking and talking and talking the notes do continue to be taken it looks like I’ve talked about 40 seconds here and there still taking so how much longer can I talk until I reached a limit I’m really not sure and I’m not exactly motivated to find out you there but this is a lot longer than the first to know that I took is really unusual how thoughts they are kind of broken up with whom are deeper where is keyboard does pasar exactly recognized.
No punctuation and enough mistakes that it gets a little incoherent at the end. The other glaring issue with this was that all the notes are saved with the same title: “Note from Glass.” I only had about half a dozen of them but could see getting overwhelmed with if I used this feature more often. You can also send pictures to Evernote very easily, but with no text content and the same note title.
Hangouts and Messaging
The actual messaging works well, but the user interface is awkward. After the “Send a message” voice command or action, I have to manually select the contact from a list. I have about 100 contacts in my Google address book and Glass does not handle lists of that size very well. Each contact in the list is in a card layout as opposed to a vertical layout. The full computational process goes something like this: load 100 contacts, draw 100 cards horizontally, then load pictures for each one. Finally, when selecting the contact, it’s not immediately apparent which channel you’re sending the message through, that is Hangouts or the SMS app on your phone. There is a small icon on the bottom right of each card contact that represents this, but I would frequently overlook it.
There is no message send confirmation like there is if you’ve ever sent text messages with Google Now’s voice commands on an Android phone. This was a critical problem on two occasions, once where I almost sent an unflattering picture to an old contact, and again where I sent a nonsensical text message to a friend. After these two occasions I was much more careful when sending messages, and opted for using my phone more often than not.
Google Glass looks like a cool product, their website images and the device’s design reeks of it. But in experience, Google Glass is not that great. Having returned the glasses to work, I miss no parts of the experience they provided. Its efforts to augment the human condition is neither successful nor what I had in mind when I first heard of Google Glass several years ago. The price is also something that makes this a fringe product, given the device’s components I could see them lowering the price to $199-$299, but for some reason right now it remains at $1500. If you have the opportunity to try on a pair of Google Glass, without buying them, I recommend it. Otherwise they just don’t offer enough for the average consumer.
Over the years I have had the unusual misfortune of having products I like and use get acquired by Facebook. Sometimes good things come out of these deals, but often they do not. Here is my brief list.
A good lifetracking web app that had a really nice iOS app. At least until the team/co-founders were acquired. The web app continues to function, but the iOS app, which was my sole and preferred method of data entry; is no longer supported and crashes on start up. I know of nothing on Facebook’s end that came from this deal.
Mike Matas, the original designer behind iOS, brought us a fresh digital look into books and publishing. They go acquired in 2011 by Facebook after their first book “Our Choice” by Al Gore. The team at Facebook moved on to create Paper, which I have yet to try but is claimed by many to be good. Let’s remember that Paper took roughly two and a half years to make after the acquirement of PushPopPress.
I was pretty skeptical when I saw their Kickstarter in Summer 2012. Then I heard about a couple of my friends who got them and liked them. Now, where I work there are a few laying around and we have some plans for them in our interaction framework. They got acquired by the blue empire today and I can’t help but feel betrayed.
My first reaction was that it was some joke, or that it was a different Oculus. Then surprise. Now frustration and a little anger. What are they going to do with this if anything at all? Are we going to see some odd byproduct creation several years down the road like we did from the PushPopPress team? Or nothing, like what we got from the Daytum purchase. They’re either going to kill Oculus or turn it into something the original Kickstarter backers didn’t want. I really hope they don’t eff it up either way.